Find Out What Your Company is Really Worth to Potential Buyers
A Market Value Analysis, from the Buyer's Perspective
"Valuation" vs. Market Value Analysis
Understand how buyers model opportunities, deal structures, and purchase prices
Learn why common valuations are rarely relevant to the purchase prices buyers are willing to pay for IT Services Business
Analyze statistical data and comps buyers use to make purchase decisions
The Evolution of the Market Value Analysis

Cogent produces and delivers Transaction Analysis Model (TAM) exclusively to buy-side clientele, with great success.

Business owners who aren't quite ready to sell consistently ask, "What is my company actually worth?"

Cogent develops the Market Value Analysis report (MVA) for sellers, modeled after the TAM report for buyers.
"A seller's business is only worth as much as a buyer is willing to pay for it."
- Anonymous
The MVA and Its Practical Uses
Choosing to sell your business ia a once-in-a-lifetime decision. When the right opportunity presents itself, Cogent is here to help. Our MVA process will help you understand what your business is worth from the buyer's perspective.
The MVA is relevant to today's market and contains exactly the same information that our buy-side clients use to determine purchase price and structure deals.
Your MVA Includes:
- Delivery of the completed TAM™ in Spreadsheet format
- Narrative on general findings specific to your company
- Buyer points-of-interest (what to keep doing and what to improve)
- Risk factors (pro and con, and what can be improved)
- KPl's and comparison to nominal ranges we recommend (for bench-marking)
- Green flags (things you are doing well and should continue to enhance)
- Fair market purchase price guidelines from low to high, based on our experience, the granular details of your company, and our perspective on how you are a fit, or not a fit, with our buyer
- Various deal structures and payment alternatives that would be most likely given your present operational maturity and risk profile