A lot of MSP owners spend years waiting for the “right” time to sell. Sometimes that timing gets tied to the market, sometimes it gets tied to a future valuation goal, and sometimes it simply becomes a more comfortable conversation to have later instead of now.

In this episode of Cogent Conversations, Rick Murphy digs into why readiness and timing are rarely the same thing. The discussion moves beyond economic headlines and into the factors that actually shape buyer interest once conversations become serious. Profitability matters, of course, but buyers are also evaluating whether the business feels transferable, scalable, and capable of performing well without depending entirely on the owner.

Rick also shares perspective on how liquidity events have evolved inside today’s MSP market. Many owners still picture an “exit” as walking away completely, while a growing number of transactions are creating opportunities for future growth, strategic partnership, and continued involvement in the business.

It’s a thoughtful conversation for MSP owners who keep telling themselves they’ll revisit the idea “next year,” especially when the business may already be more attractive to buyers than they realize.

Watch the episode and be sure to subscribe: https://www.youtube.com/watch?v=88r_9uoqDTM&t=2s