What Hollywood Gets Wrong About Selling Your Business
In a world where one wrong signature could end everything... one MSP owner must sell his company... before it's too late.Cue the drums. Cut to a rain-streaked window. Somewhere, a…
10 Questions to Ask an MSP Buyer Before You Sign
Most sellers spend months preparing their business for a buyer's scrutiny — clean financials, tidy contracts, a story that holds together under questioning. Fewer spend five minutes preparing their own…
From Enterprise Value to Outcome: What Actually Gets an IT M&A Deal Closed
How trust, risk, structure, and execution shape what buyers pay, what sellers preserve, and what actually makes it to close.Every deal starts with a number. Enterprise value gets the headline,…
10 Ways M&A Can Unlock Growth for IT Service Providers
Most MSP owners treat M&A like a fire extinguisher: something bolted to the wall behind glass, ignored completely, right up until the day the business is genuinely on fire. That's…
Deal Killers: What Buyers and Sellers Do to Derail a Transaction
Time kills all deals.But so do a lot of other things, and it can be the Buyer or the Seller causing the problem.Understanding why you may be feeling this way,…
Should You Sell Your MSP Now or Wait?
Most MSP owners sit with this question for longer than they will admit. It lives in the back of the mind, surfaces occasionally on the drive home after a long…
Young Founder: Cash, Rollover, Earnout, or Another Run?
This is Part 3 of Young Founder, Cogent Growth Partners' three-part series for MSP founders selling earlier than most.Read the first two articles in the series:Young Founder: What Buyers Will…
Young Founder: Who Are You After Selling Your MSP?
This is Part 2 of Young Founder, Cogent Growth Partners' three-part series for MSP founders selling earlier than most.Read the first article in the series: Young Founder: What Buyers Will…
Young Founder: What Buyers Will See in Your First MSP Sale
This is Part 1 of Young Founder, a three-part series from Cogent Growth Partners on what it means to sell an MSP earlier than most — where the fundamentals of…
A CEO’s Guide to Navigating IT M&A Concerns
CEOs in the IT sector face unique challenges when considering mergers and acquisitions (M&A). From protecting sensitive information to aligning with shareholder expectations, the path is filled with critical decisions.…
Follow Accounting Best Practices to Demonstrate MSP’s Value
If you own an MSP and are thinking about selling, the first thing you should do is review your books. Adhering to best practices will help your buyer see the value of your company, and the more straightforward your financials are, the faster your transaction can close.
What Buyers Are Really Asking When They Do Due Diligence
Due diligence has a "reputation". To a lot of sellers it sounds like an audit—a long sequence of document requests, financial reviews, and legal questions. The seller imagines sitting on…
Business partnership meeting concept. Image businessmans handshake. Successful businessmen handshaking after good deal
Cultivating Success in M&A with an “Opportunity First” Strategy
Explore Cogent's 'Opportunity First' strategy in M&A for long-term success. Learn about our unique Transaction Analysis Model™ (TAM) and redacted disclosure approach to ensure informed, secure, and effective mergers and acquisitions.
How Long Does It Actually Take to Sell an MSP?
Two or three months. Decide to sell, find a buyer, close. Clean and fast.It's a reasonable-sounding timeline. It's also almost entirely wrong.In a best-case scenario — a prepared seller, a…
You Got the Check. Now the Hard Part Starts.
The deal is done. Signatures, wire transfer, handshakes. You may have celebrated appropriately — a nice dinner, something with a good pour. And then you woke up Monday morning and…
The 5 Things Buyers Look At Before Everything Else
There's a moment early in every acquisition conversation — usually within the first exchange of information — when a buyer has already formed a working opinion. Not a final one,…
Through a Buyer’s Eyes: What They See When They Look at Your MSP
Buyers evaluate your MSP beyond the numbers. Learn how to position your business with operational readiness, client loyalty, and a compelling growth story.
What Is Your Business Actually Worth?
Most MSP owners have a number in their head. If you pressed them on where it came from, the honest answer is usually a conference conversation, something half-remembered from an…
The Human Side of M&A: 10 Leadership Essentials for a Smooth Transition
Leading your team through an M&A transition is about more than logistics—it’s about empathy, transparency, and fostering loyalty. Discover how top leaders empower their teams to stay engaged and motivated during times of change.
Keeping Customers Close When Change Is on the Horizon
Mergers require more than reassurance to retain customers—they need proactive trust-building. Involving clients in the process, enhancing service commitments, and offering exclusive post-merger perks can turn transitions into opportunities for stronger loyalty.
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